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Slow seasons are a reality for many photographers and in this episode of the Take Your Shot Podcast, business coach and family photographer Brooke Jefferson shares insights into how portrait photographers can boost bookings when times are slow.

About Brooke Jefferson

Brooke Jefferson is a family photographer and business coach from Oklahoma with over a decade of experience. Despite living in a small town, she has built a successful photography business and helps other photographers grow their businesses through coaching and workshops. Her journey and expertise offer valuable lessons for photographers dealing with slow booking seasons.

4 Ways to Increase Bookings

When business slows down, it’s time to get creative and proactive. Here are four ways to increase bookings and maintain a steady flow of clients.

1. Leverage Word-of-Mouth

Word-of-mouth referrals are one of the most effective ways to gain new clients. To boost this channel, reach out to past clients and offer incentives for referrals, such as discounts or free sessions. You can also encourage clients to share their favorite photos on social media with a testimonial about their experience. This approach can create a ripple effect, leading to new inquiries and bookings.

2. Create Urgency

Creating urgency helps motivate potential clients to book now rather than later. Emphasize limited-time offers, seasonal sessions, or other events that won’t be around for long. For example, use themes like cherry blossoms or fall colors that are time-sensitive, or highlight the emotional reasons why families should book now, like capturing moments with rapidly growing children. The key is to give clients a reason to act quickly.

3. Up Your Marketing Game

Consistent marketing is essential, even during slow seasons. Begin by assessing your audience quality—are you reaching your ideal clients? If not, take steps to grow your audience with relevant followers. Engage with local businesses, venues, and Instagram accounts that attract your target demographic. Additionally, focus on creating content that educates, informs, and shows your personality. Include behind-the-scenes stories, client testimonials, and answers to frequently asked questions to build trust and connection with your audience.

4. Lean on Local Marketing

Your local community can be a valuable resource for generating new bookings. Explore collaborations with other local businesses, such as boutiques or restaurants, to cross-promote your services. Leave business cards in high-traffic areas, participate in local events, and consider offering your services for charity events or auctions to increase visibility. These activities can help you build relationships with other businesses and create a network of potential clients.

Resources

Slow seasons can be challenging, but by leveraging word-of-mouth, creating urgency, improving your marketing, and focusing on local partnerships, you can boost bookings and keep your business thriving. Implement these four strategies to increase your visibility, attract more clients, and maintain a steady flow of bookings throughout the year.

Here are some additional resources to help you in your business:

brookejefferson.com/takeyourshot

More business resources can be found here: https://takeyourshotcollective.com/links