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Running a wedding business is no small feat, and getting noticed by major publications can feel like a distant dream. But what if I told you that getting featured in top magazines like Vogue is within your reach? In this blog post, we’re diving into expert insights from Meghan Ely, owner of OFD Consulting, who specializes in PR for wedding professionals. Let’s explore how you can elevate your brand and get your work published in prestigious media outlets.
Understanding the Value of Media Features
Being featured in major publications offers incredible value for your business. It’s not just about the prestige—though seeing your work in print is undeniably thrilling. Media features provide social proof and credibility that can set you apart in a crowded market. Imagine potential clients choosing between two photographers; the one with a “Featured in Vogue” badge will undoubtedly stand out.
Moreover, media features contribute to your SEO efforts. Backlinks from high-authority sites like Vogue can boost your website’s ranking on search engines, making it easier for clients to find you. This increased visibility translates into trust and, ultimately, more bookings.
Preparing for Submission
The first step in getting your work featured is identifying weddings that are truly editorial-worthy. Not every wedding will be a fit for high-end publications, so look for those with unique aesthetics, stunning details, and strong storytelling elements.
Securing permission from the couple is crucial. Make sure your contracts allow you to use their images for promotional purposes, including media submissions. Once you have the green light, curate a compelling gallery that showcases the wedding from start to finish. Highlight the best moments, the intricate details, and the emotions that made the day special.
Crafting the Perfect Submission
When it comes to submitting your work, crafting an engaging story is key. Editors receive countless submissions, so yours needs to stand out. Focus on the unique aspects of the wedding—what made it special? Was there a creative theme or a heartwarming backstory? Keep your write-up concise but captivating.
Alongside your story, include a detailed vendor list. This not only credits everyone involved but also provides valuable context for the editor. Make sure to adhere to each publication’s submission guidelines and respect their exclusivity requirements. Sending your submission to multiple outlets simultaneously can harm your chances, so follow the rules and give each publication time to respond.
Targeting the Right Publications
Research is your best friend when it comes to targeting the right media outlets. Not all publications are the same, and each has its own editorial focus and style. Spend time reading their articles and understanding what they look for in a feature. Tailor your submissions to match their preferences, whether it’s a certain photography style or specific types of weddings.
Building Relationships with Editors
Networking and building relationships with editors can significantly boost your chances of getting featured. Attend industry events, engage with editors on social media, and don’t be afraid to reach out with a thoughtful introduction. Effective communication is key—be professional, polite, and persistent without being pushy.
Maintaining these relationships can lead to more opportunities in the future. Follow up on your submissions, but respect the editors’ time and processes. If your work is not accepted, ask for feedback and use it to improve your future submissions.
Alternative PR Strategies
While getting featured in top publications is a fantastic goal, don’t overlook other PR strategies. Utilize social media to showcase your work and engage with your audience. Local publications and niche blogs can also offer valuable exposure, especially when you’re building your reputation.
Partnering with other wedding vendors can create cross-promotional opportunities. When a planner or florist you’ve worked with gets featured, your work might be highlighted as well, opening new doors for recognition.
Conclusion
Getting your wedding business featured in major publications like Vogue is a journey that requires preparation, persistence, and strategic effort. By understanding the value of media features, preparing your submissions thoughtfully, targeting the right outlets, and building strong relationships, you can elevate your brand and reach new heights.
Take the first step today—review your recent weddings, start curating those galleries, and reach out to Meghan Ely for more expert tips and guidance. Your dream feature might be closer than you think.
For more insights and practical advice, tune in to the full episode of the Take Your Shot podcast and connect with Meghan Ely through her social media channels. Your journey to getting featured starts now!
About Meghan Ely:
OFD Consulting owner, Meghan Ely combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Her team’s publicity efforts are regularly honored by the Public Relations Society of America, and more recently, Eventex named her one of the most influential Wedding Professionals in the Industry. A long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire. She has regularly earned clients press in such outlets at the New York Times, Brides, Martha Stewart Weddings, People, Bridal Guide, Architectural Digest and Style Me Pretty, among many others. Meghan is a past national president WIPA and is a member of the Allied Council for the National Society of Black Wedding and Event Professionals.
Resources from Megan Ely:
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5 Things to do in the Next Hour to Get Press: https://www.ofdcollective.com/
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