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In the latest episode of the Take Your Shot podcast, we sit down with Christi Johnson, a seasoned business strategist for creative entrepreneurs. Christi shares her journey from being a wedding photographer to becoming a business strategist and offers valuable insights on how to scale your business and effectively outsource tasks to free up your time.
Understanding the Importance of Outsourcing
Christi emphasizes the need for entrepreneurs to identify and focus on their key money-making tasks and the activities that bring them the most joy. She points out that many business owners get caught up in low-level tasks that don’t contribute significantly to their growth. By outsourcing tasks that don’t require your unique touch, you can focus more on strategic activities that drive your business forward.
Steps to Effective Outsourcing
- Identify High-Level Tasks: Determine which tasks are crucial for your business growth and which ones you enjoy the most. For instance, Christi loves engaging with her followers on Instagram, so she outsources content management but not the engagement part.
- Evaluate Your Goals: Understand why you want to outsource. Is it to free up time, reduce stress, or improve efficiency? Your reasons will help you decide what to outsource first.
- Build Trust with Your Team: Christi highlights the importance of building a relationship with your team to overcome the fear of losing control. Trusting your team allows you to delegate effectively and focus on scaling.
Overcoming Roadblocks to Scaling
One major roadblock to scaling is the reluctance to give up control. Christi suggests working with professionals and building trust to alleviate this concern. Another challenge is not knowing the steps to scale. Christi recommends working with a coach to navigate the technical aspects of scaling and to develop a clear roadmap.
Knowing When to Scale
Christi shares a few indicators that it’s time to scale:
- Repeated Requests: If you frequently get asked the same questions or for the same type of help, it’s a sign that there’s demand for a digital product or course.
- Email List Size: Having at least 1,000 engaged subscribers can make a significant difference in the success of your launch.
- Desire for Flexibility: If you want a more flexible schedule and freedom from trading time for money, scaling your business is essential.
Planning Your Launch
Christi outlines a comprehensive plan for launching a digital product:
- Market Research: Spend at least a month conducting market research to ensure your product meets your audience’s needs.
- Product Development: Dedicate time to create high-quality content and materials for your product.
- Launch Preparation: Plan your launch meticulously, including crafting and scheduling emails, creating social media content, and setting up your course platform.
- Execution: Focus on engaging with your audience during the launch and ensuring a seamless experience for your customers.
Actionable Steps to Start Today
Christi suggests starting with small, manageable steps like posting polls and questions on social media to gauge interest and engage your audience. Building relationships and understanding your audience’s needs are crucial for a successful launch.
Connect with Christi Johnson:
Christi is a Launch Party Planner for creative entrepreneurs. She helps business owners launch their offers and scale their businesses through launching digital products or courses. As a wedding photographer of 15 years, she loves taking her experience in the wedding industry and applying it to launching for her clients. Her main goal is making launching FUN and personal instead of boring or overwhelming. She is the owner of Christi Johnson Creative, a full-service launch agency consisting of herself and four of her family members. Family is super important to Christi! In her free time, you’ll find her playing music or hanging out with her 23 nieces and nephews.
For more insights and practical advice, tune in to the full episode of the Take Your Shot podcast and connect with Christi Johnson through her social media channels.
Website: www.christijohnsoncreative.com
Instagram: https://instagram.com/christijohnsoncreative
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