How to create short form videos that convert on Instagram and Tiktok

How to create short form videos that convert on Instagram and Tiktok

Meet social media and branding expert, Kenzi Green

Photo of Kenzie Green Designs who talks all about How to create short form videos that convert on instagram and tiktok on the Take Your Shot Podcast

In this episode of the Take Your Shot podcast, we welcome Kenzie Green from Kenzie Green Design and the Brief Collective. Kenzie, a graphic design graduate turned entrepreneur, shares her journey of using social media as the primary tool to grow her business and support other women-owned businesses through brand and web design. She has effectively used Instagram and TikTok to expand her and her clients’ reach, achieving over 50,000 followers on their business accounts. Kenzie provides practical advice on creating content that engages and converts, emphasizing the importance of short-form video content. She also discusses the role of personal branding and strategic planning in building a successful online presence. This episode offers actionable insights for anyone looking to improve their content strategy and social media engagement.

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Choosing Your Battlefield: Instagram and TikTok

Focusing on Instagram and TikTok is essential due to their widespread popularity and the effectiveness of short-form video content. These platforms are particularly suited for engaging audiences with visually compelling stories, making them prime channels for businesses aiming to capture attention in the fast-paced social media landscape.

Mastering Content Creation

Crafting Engaging Content: The key to social media success lies in creating content that resonates with your audience. This involves understanding what your followers find engaging and providing value through your posts. Engaging content is not just about selling your product or service but connecting with your audience on a personal level.

Embracing Short-Form Video: Short-form video content is your ally in the quest for audience engagement. It offers a dynamic way to showcase your brand’s personality and communicate your message succinctly. Experimenting with different video formats and storytelling techniques can help you find your unique voice and content style.

The Importance of Authenticity: Authenticity should be at the heart of your social media strategy. Your audience can sense when content is genuine versus when it’s overly curated or imitative. Sharing real stories, challenges, and successes builds trust and fosters a deeper connection with your followers.

Overcoming Content Creation Challenges

Starting with content creation can be daunting, especially for those new to video or uncomfortable on camera. The advice is to start small, perhaps with Instagram stories, to build confidence and gradually move towards more structured video content. Remember, practice leads to improvement, and perfection is less important than authenticity and effort.

Strategic Growth and Engagement

Audience Engagement: Engaging with your audience goes beyond just posting content. It involves actively listening, responding to comments, and participating in conversations. This two-way interaction not only strengthens your community but also provides insights into your audience’s preferences and needs.

Consistency Over Quantity: While frequent posting can be beneficial, consistency and content quality are more crucial for long-term engagement. Develop a content schedule that is manageable and aligns with your creative process. This approach ensures a steady stream of content without compromising quality or leading to burnout.

Utilizing Tools for Efficiency

Leveraging editing tools like CapCut can enhance your content’s appeal, making it more engaging and professional. Additionally, maintaining a content bank of B-roll footage allows for efficient content creation, enabling you to pull from pre-existing material when crafting new posts.


Effective social media strategy involves more than just posting regularly; it requires a thoughtful approach to content creation, audience engagement, and brand authenticity. By employing these strategies, businesses can not only grow their social media presence but also convert followers into loyal customers. The journey to social media success is ongoing, and adaptability, creativity, and strategic planning are key to navigating it successfully.

About Kenzi Green

Kenzi Green is the founder of Kenzi Green Design, a luxury brand and web studio serving women owned businesses. She’s also the co-founder of The Brief Collective, an online design community and education platform. Over the past 5 years she has grown both business accounts to 50K + followers and made social media her #1 lead generator.

Content Creation Coaching with Kenzi Green

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