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Are you struggling to get your website noticed? Have you ever wondered how cornerstone content can boost your SEO strategy and drive qualified traffic to your site?
In a recent episode of the Take Your Shot Podcast, we had the pleasure of chatting with Eden Sloboth, an SEO expert and founder of Maven Made Copy. Eden shared her wisdom on the importance of cornerstone content and how it can transform your website’s SEO strategy. Let’s dive into the key takeaways from our conversation.
What is Cornerstone Content?
Cornerstone content is a large, comprehensive blog post that acts as a main page on your website. Eden describes it as a central hub of information that links to other specific content, providing users with a complete journey through your site. Think of it as a giant resource page where visitors can find detailed information on a broad topic, along with links to more specific posts that dive deeper into each subtopic.
Benefits of Cornerstone Content
- SEO Advantages: Cornerstone content helps in ranking for more keywords, thereby improving your website’s visibility on search engines. Each link within your cornerstone content is an opportunity to rank for different keywords, driving more traffic to your site.
- User Experience: A well-structured cornerstone blog enhances the user experience by offering a central hub of information. This makes it easy for visitors to find everything they need, ensuring they spend more time on your site and view you as a reliable source of information.
Choosing a Cornerstone Topic
Selecting the right topic for your cornerstone content is crucial. Eden suggests focusing on broad topics related to your business that can be broken down into smaller, detailed blog posts. For example, if you’re a wedding photographer, a great cornerstone topic could be “How to Choose Your Wedding Vendors.”
Keyword Research: Use tools like Ubersuggest to find high-volume, low-competition keywords. Eden emphasizes the importance of thorough keyword research to select the best topics. The goal is to find terms that many people are searching for but have relatively low competition.
Structuring Your Cornerstone Content
- Length and Depth: Cornerstone blogs should be significantly longer than regular blogs. While most regular blogs are around 1,000 words, a cornerstone blog should be at least 2,000 words or more, thoroughly covering the broad topic.
- Headings and Links: Use existing blog topics as headings and link them within your cornerstone content. This helps in structuring the post and linking relevant content, making it easier for readers to navigate and for Google to index your site effectively.
Maintaining and Updating Cornerstone Content
Regular updates are key to keeping your cornerstone content relevant. Eden recommends reviewing cornerstone blogs quarterly and other blogs every 6-12 months. During these reviews, update statistics, add new links, and refresh images or videos as needed. This continuous update signals to Google that your content is fresh and relevant, helping maintain or improve your rankings.
Getting Started with Cornerstone Content
- Actionable Steps: Start by posting consistently to your blog, whether that’s weekly, monthly, or quarterly. Consistency is key to building a strong foundation.
- Practical Tips: Use tools like Ubersuggest for keyword research and gradually build your cornerstone content. Eden advises taking baby steps and being intentional about your content strategy. Ensure your website structure is robust and relevant to your audience.
Are you ready to boost your SEO strategy with cornerstone content?
Start implementing these tips today and watch as your website traffic and user engagement improve.
For more insights and personalized SEO strategies, check out Eden Sloboth’s work at Maven Made Copy. Download her free template to keep your blogging efforts organized and effective.
By focusing on cornerstone content, you’re not just aiming to rank higher on Google; you’re also providing immense value to your audience. Start building your cornerstone content today and take your SEO strategy to the next level!
More from Eden:
Eden is a blog writer and SEO strategist for creative entrepreneurs. She creates a custom blog strategy for each client that combines personality and SEO to grow their website traffic and attract the right leads. Eden has written blogs for over 30 industries, believing every business can benefit from a blog strategy.
- Eden Sloboth’s Website: Maven Made Copy
- Follow Eden on Instagram: @mavenmadecopy
- Download Eden’s Free Blogging Template: [Link to Freebie]
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