Are you struggling to get consistent results from your marketing efforts? In this episode of the Take Your Shot podcast, I sit down with Tayler Cusick Hollman, a marketing consultant turned tech founder, to dive into the common mistakes business owners make when it comes to marketing. Tayler shares actionable advice on how to create a marketing strategy that works, why consistency is key, and how to avoid relying too heavily on social media or referrals alone.

In This Episode, We Cover:

• Why marketing is often the first task business owners neglect
• Common marketing mistakes, including relying solely on your work to sell itself
• The importance of having a well-structured website with optimized SEO
• Why you need to show up in your marketing by sharing your face and story
• Creating a balanced marketing strategy with multiple channels: social media, blogging, and email marketing
• How to build a “marketing machine” that drives consistent leads for your business

Links Mentioned:

Connect with Tayler Cusick Hollman:

Website: www.inji.co

Instagram: @inji_co

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