012 – Pricing principles for wedding photography

012 – Pricing principles for wedding photography

In this episode, I talk about pricing your wedding photography business. First, we discuss how to determine your pricing. Evaluating the cost of doing business, expenses, financial goals, debts, living expenses, etc… are all really important for establishing your pricing as a wedding photographer.

Next, we go over the two main structures that people use for pricing. While there are many variations within these structures, the concepts are really foundational and knowing how they work, the pros and cons, and how to integrate them is really valuable.

Last, I talk over some important mindset shifts and the value of experimenting with your pricing. There is no one size fits all and so when it comes to pricing your wedding photography business, it’s really valuable. I also want to empower you to not put yourself in a box when it comes to pricing. Evaluate the following: Convenience, capacity, desirability, season, timing, demand, etc…

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