If you’ve ever found yourself buried in to-do lists, unsure of what’s actually moving the needle in your business, you’re not alone. The hustle can easily become a guessing game if you’re not paying attention to the numbers and systems behind your creative work.

In this episode of the Take Your Shot podcast, I sat down with Briana Wells of Flourish and Structure to talk about how to build a business strategy that’s grounded in data, driven by intention, and designed to actually support your life.

Briana is a systems strategist who helps creative business owners build workflows and backend structures that make their businesses more efficient and more sustainable. But what I love about Briana’s approach is that it’s not just about organization—it’s about clarity. It’s about using data to make smarter decisions and create freedom from chaos.

Why Data Matters in a Creative Business

For so many creatives, the idea of tracking data feels overwhelming or even irrelevant. But Briana reframes this beautifully. She reminds us that the numbers behind your business are just the story of what’s already happening. When you take time to look at things like your conversion rates, inquiry sources, booking trends, and timelines, you start to see what’s working and what’s not.

And once you know what’s working, you can double down. You can refine. You can scale. You can stop spending your energy in ten different directions and focus on what’s actually driving results.

Data doesn’t take away your creativity—it gives you the freedom to use it more intentionally.

Creating Systems That Serve You

It isn’t about building a rigid workflow or making your business feel robotic. It’s about creating structure that supports you as a human. Briana shares how systems can feel personalized, flexible, and built around the way you naturally work—especially when you’re the one wearing all the hats in your business.

Whether it’s your onboarding process, your task management, or the way you follow up with leads, having a clear system allows you to step out of constant reaction mode. You’re no longer scrambling. You’re executing with purpose.

Briana also shares how to audit your current systems and identify where things are falling through the cracks. From there, it’s about making one intentional improvement at a time—no overhauls required.

Strategy That Aligns with the Season You’re In

One of the things that stood out most in our conversation was how Briana approaches strategy with a seasonal mindset. The systems and support you need as a brand-new solopreneur will look very different from what you need when you’re managing a team or scaling your offer suite.

She encourages business owners to get honest about where they are and build accordingly. That might mean refining a few workflows or finally setting up that CRM you’ve been putting off. It might mean creating boundaries in your availability or adding automation to repetitive tasks. It all comes back to clarity—knowing what you need most right now and letting your strategy reflect that.

Final Thoughts

Your backend isn’t something to avoid or outsource just to “get it off your plate.” It’s one of the most powerful parts of your business. When you have systems and data working for you, everything else becomes easier—your marketing, your client experience, your energy, and your growth.

If you’ve been stuck in reaction mode or feeling like your business is running you, not the other way around, this episode with Briana is the reminder you need that structure isn’t something to fear. It’s something that gives you more freedom, not less.

This is the season to get clear, get organized, and move forward with strategy that actually supports you.

Connect with Briana Wells

• Website: https://flourishandstructure.com
• Instagram: https://www.instagram.com/flourishandstructure

More from Take Your Shot Collective

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If you found this post helpful, consider sharing it with a fellow creative or saving it for when you’re ready to build your next system.