How to shift your mindset around sales with Ashleigh Raddatz

How to shift your mindset around sales with Ashleigh Raddatz

Do you ever feel awkward or uncomfortable when it comes to selling your photography services or products? You’re not alone! In this episode, I sit down with Ashleigh Raddatz, full-time photographer and founder of the Documentary Family Photographers (DFP) Community, to talk about how to shift your mindset around sales and make the process feel natural, easy, and even enjoyable.

Ashleigh shares how selling is really just consulting, and why reframing it this way can take the pressure off and make it easier to sell with confidence. Whether you struggle with pricing, presenting offers, selling print products, or closing the sale, this episode will give you practical tips to make sales feel like second nature—without the pressure or sleazy tactics.

In This Episode, We Cover:

  • Why selling doesn’t have to feel pushy—and how to make it a conversation instead
  • The biggest mistake photographers make in their sales process
  • When and how to confidently present your offers
  • Why planting the seed early in the client journey leads to more print and product sales
  • Small shifts you can make today to book more of the right clients

Resources & Links Mentioned:

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